Structured Mentorship for Serious Founders
We don't build startups
for valuation.
We build them for real growth.
Founders+ is a selective 18-month mentorship program that takes early-stage startups from zero to their first ₹1 Crore in annual recurring revenue. Zero fees. 3% advisory equity. We only make money if you succeed.
What We Believe
Four principles.
One philosophy.
Every decision at Founders+ is shaped by these four beliefs. They are not marketing lines. They are operating principles.
01
Structure Before Scale
Scale without systems is a formula for disaster. The right processes and structures come first. Everything else follows. We help founders build the foundation that growth will stand on.
02
Skin in the Game
Zero fees. 3% advisory equity. Our financial outcome is directly tied to yours. We only make money when you succeed. This is not a pricing model. It is a philosophical statement about alignment.
03
Five at a Time
Each cohort is strictly limited to five startups. This is not a batch program. It is deeply personal, high-attention mentorship where every founder gets genuine focus and real commitment.
04
Zero to ₹1 Crore
A clear, measurable destination. Not vague mentorship. Not generic advice. A specific milestone: your first ₹1 Crore in annual recurring revenue, achieved through discipline and design.
The Journey
Three phases. One goal.
Your first ₹1 Crore.
The program moves through three distinct phases. Each phase has a clear purpose, defined outcomes, and structured milestones.
Phase 1
Clarity
Month 1
Comprehensive F+ Assessment across 16 dimensions. Identify structural gaps. Set the foundation and priorities for the entire 18-month journey. The assessment becomes the map.
Phase 2
Execution
Months 2 — 6
Build systems across all dimensions. Establish processes. Define your ICP. Structure operations. Create repeatable playbooks. Replace heroics with systems.
Phase 3
Growth
Months 7 — 18
Sales activation. Marketing engine building. Revenue stabilisation. Unit economics optimisation. Preparing for scale readiness. Structure proves it can carry weight.
From the Library
The ₹1 Cr Insight Series
Our flagship content series. Each volume tackles one critical challenge on the journey to your first crore. Free to read. Built from real experience.
The Model
We only make money
if you succeed.
No retainer fees. No monthly subscriptions. No upfront payments. Founders+ takes 3% advisory equity our success is literally vested in yours.
Common Questions
What founders ask us.
Why is there no fee?
Because we believe in alignment over transactions. The 3% advisory equity means our financial outcome is tied directly to your success. We have genuine skin in the game.
How does the equity work?
Upon selection, the startup grants 3% advisory equity to Founders+. This vests over 18 months or until ₹1 Cr ARR, whichever comes first. If you withdraw within 60 days, no equity transfers.
What industries qualify?
Tech and tech-enabled businesses across SaaS, fintech, healthtech, edtech, D2C, and impact. What matters more than industry is the founder's mindset and commitment to building with structure.
How much time does this take?
Mentorship sessions are 2 hours every 2 weeks, plus monthly cohort collaboration. The rest is focused execution on your business. About 3-4 hours per month of direct mentorship time.
What happens after 18 months?
We re-evaluate together. Some founders continue into a growth-phase engagement. Others graduate with the systems, frameworks, and capability to scale independently.
How competitive is the selection?
Very. Each cohort accepts only 5 startups. The application process is deep and intentional — the form itself is a filter for seriousness. We look for mentorable founders building sustainable businesses.
Ready?
Your first ₹1 Crore
is a design problem.
Apply to Founders+ and join a mentorship built on clarity, trust, and shared success.