The Program
18 months.
Three phases.
One structural milestone.
Founders+ is a selective mentorship program that takes early-stage startups from zero to their first ₹1 Crore in annual recurring revenue. Every engagement begins with a diagnostic. Every phase has a clear purpose. Nothing is left to chance.
The Journey
Three phases. Each one earns the next.
The program does not rush. Each phase has a defined purpose, clear deliverables, and measurable outcomes. Phase 2 cannot begin until Phase 1 has done its job. This is structure before scale, applied to the mentorship itself.
See the business as it actually is — not as you hope it is.
Every Founders+ engagement begins with the F+ Assessment — a comprehensive diagnostic across 16 dimensions. This is not a formality. It is the map. The assessment reveals where structural gaps are hiding, where the founder is the bottleneck, and which dimensions need immediate attention.
By the end of Phase 1, the founder has a clear picture of their startup's maturity across every dimension, a Priority Matrix that separates what to fix now from what to build next, and a 90-day sprint plan for Phase 2.
Key Outcomes
Replace heroics with systems. Build what the diagnostic revealed is missing.
This is where the real work happens. Based on the Priority Matrix from Phase 1, the founder begins building systems across the dimensions that matter most. ICP gets defined. Sales process gets documented. Financial discipline gets established. Operations get structured.
The mentor works closely with each founder through bi-weekly sessions — not giving generic advice, but applying the diagnostic findings to specific, actionable decisions. Monthly cohort sessions bring all five startups together for peer learning through The Forge — a structured peer problem-solving ritual.
Key Outcomes
Structure proves it can carry weight. Now scale what works.
With systems in place, the focus shifts to activation and growth. Sales channels get opened. Marketing engines get built. Revenue stabilises and becomes predictable. Unit economics get optimised. The founder transitions from doer to designer of the business.
This phase is longer because real growth takes time. Founders+ plans internally for 12 months while the program runs 18 — the goal is to overachieve, not just hit the target. By the end of Phase 3, the startup has either crossed ₹1 Crore ARR or has the systems and momentum to reach it independently.
Key Outcomes
F+ Assessment
Every engagement starts with
one honest question.
How structurally ready is your startup — really? The F+ Assessment answers that across 16 dimensions, 120+ questions, and a 5-level maturity model that separates what is working from what is holding you back.
Inside the program, the full assessment produces a detailed startup health map, a Priority Matrix, and the foundation for every decision in Phase 1. But you do not need to apply to experience it. A free simplified version is available to any founder, right now.
The Model
Zero fees. 3% equity.
Shared outcome.
Founders+ charges no retainer fees, no monthly subscriptions, and no upfront payments. Upon selection, the startup grants 3% advisory equity to Founders+.
This is not just a pricing decision. It is a philosophical statement. When the mentor's financial outcome is tied directly to the startup's success, the relationship is fundamentally different. There is no upsell. No incentive to extend the engagement beyond what is useful. The only way Founders+ earns a return is if the startup succeeds.
We only make money if you succeed.
Equity vests over 18 months or until ₹1 Cr ARR, whichever comes first. If a founder withdraws within 60 days, no equity transfers. The 60-day window exists because both sides should have the confidence that this is the right fit.
How We Work Together
The engagement rhythm.
Mentorship is not ad-hoc advice. It follows a structured cadence designed to create accountability and momentum.
Bi-weekly Sessions
2-hour one-on-one mentorship sessions every two weeks. Deep, focused, and directly tied to the diagnostic findings and sprint goals. This is where the real work happens.
Monthly Cohort Meet
All five startups come together for peer learning. Includes The Forge — a structured round-robin where each founder presents their hardest current challenge and receives collective input.
90-Day Sprint Cycles
The program operates on 90-day execution rhythms. Each sprint has clear OKRs, weekly check-ins, and a structured review at the end. Effort compounds when it has cadence.
Who This Is For
The ideal founder is defined
by mindset, not demographics.
Founders+ is built for founders who:
Founders+ is not the right fit for:
What Founders+ Is Not
Clear about what we are.
Clearer about what we are not.
Not an Incubator
No co-working space. No large equity stakes. No captive environment.
Not an Accelerator
No 3-month batch programs. No demo day performance. No batch processing.
Not a Course
No curriculum. No lectures. No one-size-fits-all content delivery.
Not Coaching
No motivational sessions. No generic frameworks. No surface-level engagement.
Serious about building
your first ₹1 Crore?
Apply to Founders+ or take the free assessment to see where your startup stands today.