F+ Assessment
How structurally ready
is your startup?
See exactly where your startup stands across 16 dimensions — and where the gaps are hiding. Try the free version, or go straight to the full report.
Free · start here
F+ Assessment Lite
24 questions · 12 dimensions · ~10 min. A snapshot of your strengths and gaps.
Full report
Complete F+ Assessment
All 16 dimensions · 120+ questions · full scores, benchmark, and a prioritised 90-day roadmap.
₹2,499 one-time
Either way, we ask for your email before showing results — so you get your report and can revisit it anytime.
What the F+ Assessment measures
The assessment evaluates your startup across 12 core dimensions that every business must get right — plus 4 stage-gated dimensions activated based on where you are in your journey.
12 Core Dimensions
01
Marketing
Visibility, positioning and channel strategy. How clearly you attract and reach the right customers.
02
Sales
Pipeline, process and revenue predictability. Whether revenue depends on the founder or on a system.
03
Customer Success
Retention, satisfaction and expansion revenue. How well you keep customers and grow their value over time.
04
Financial Health
Cash flow, unit economics and financial discipline. Whether you truly understand the economics of your business.
05
Operations
Processes, systems and delivery consistency. Whether the business runs on systems or on heroics.
06
People & HR
Hiring, culture and team performance. How you attract, retain, and hold people accountable.
07
Technology & IT
Stack integrity, security and scalability. Whether your technology decisions are intentional or inherited.
08
Internal Communication
Alignment, decision-making and team clarity. How information flows and whether everyone knows what matters.
09
Strategic Planning
Vision, goal-setting and execution discipline. Whether you operate on a defined rhythm or react to whatever feels urgent.
10
Legal & Compliance
Contracts, IP protection and regulatory standing. The structural foundation that protects everything you build.
11
Founder Diagnostics
Self-awareness, leadership and personal blind spots. The hardest dimension — because the founder is often the bottleneck they cannot see.
12
Governance & Accountability
Board structure, decision authority and investor relations. How decisions are made, documented, and who holds leadership accountable.
4 Stage-Gated Add-Ons
Stage-Gated
Product-Market Fit & Idea Validation
Is the problem real, urgent, and are you the right solution for the right people?
Activated for: Pre-revenue startups and those under 12 months of paying customers
Stage-Gated
GTM Readiness
Are you ready to go to market — or will launching prematurely damage your early reputation?
Activated for: Pre-launch startups and those opening a new market or channel
Stage-Gated
Scale Readiness
Can the business handle rapid, sustained growth without breaking?
Activated for: Post-PMF startups preparing for rapid growth
Stage-Gated
Investor Readiness
Are you fundable — and are you ready for the scrutiny that comes with it?
Activated for: Startups preparing for fundraising